SAMSUNG has just released its new entry-to-mid-range mobile phone Galaxy A27 in the US market. This new machine will officially go on sale locally on July 14. The first batch will only provide a single capacity version of 6GB RAM + 128GB ROM. The body color is also only black. The official suggested retail price is set at US$349.99. Compared with the previous generation Galaxy A26, the price of the new phone has increased by US$50.
What is even more noteworthy is that the pricing strategy of the Galaxy A27 seems quite embarrassing in the current US market, because its price is even higher than the higher-end Galaxy A37. Currently on the official SAMSUNG US website, the Galaxy A37 equipped with the same 6GB RAM + 128GB ROM base version is undergoing price adjustments. The original price of this phone is US$449.99, but now the actual starting price is only US$329.99 without any need for trade-in old phone recycling, and it is available in two color options: Awesome Lavender Purple and Awesome Charcoal Carbon Black. This means that consumers can now buy the Galaxy A37, which has more comprehensive specifications, for $20 less than the upcoming Galaxy A27.
This situation of upside-down pricing for models from the same manufacturer will undoubtedly cause the Galaxy A27 to face significant sales resistance in the early stages of sales. Unless SAMSUNG launches attractive purchase rebates and trade-in offers when the Galaxy A27 is officially launched, or adjusts the price of the Galaxy A37 back to its original level, it will be difficult for the Galaxy A27 to convince consumers to pay for it in the competition. Therefore, for users who intend to purchase a SAMSUNG mobile phone in this budget range in the US market in the near future, it is obviously a more reasonable decision to purchase the Galaxy A37 directly at this stage. If you are more interested in the new Galaxy A27, it is recommended to wait and see whether the official will launch further promotional offers in the future before considering it.
