(Photo/Reuters)
Are consumers now starting to stop buying Android phones? According to the latest report from Counterpoint Research, in the first quarter of this year, the market share of Android mobile phones hit a new low for the same period, while Apple’s iPhone rose along with the trend. The main reason is related to price.
Data show that in the first quarter of 2026, Android’s global market share dropped to 73%, lower than 76% in the same period last year, and it was the lowest first quarter result in history. In this regard, Counterpoint Research analysis pointed out that due to the soaring memory costs and geopolitical uncertainty, market demand has been greatly suppressed, especially hitting the entry-level market, causing the market share of Android mobile phones to decline.
(Picture/reproduced from Counterpoint Research)
On the contrary, Apple hit a record high in the first quarter with a market share of 22%. Thanks to its proper cost control, not only did the iPhone 17 provide more specifications without increasing the price, but the entry-level iPhone 17e also had double the storage space, attracting global consumers and solidifying the market positioning of iOS.
As for the third-ranked mobile phone system in the world, Huawei’s Hongmeng is dependent on China’s domestic demand market. Therefore, even as global memory prices soar, it can still maintain a stable market share. It remained at 5% in the first quarter globally and 19% in China, even exceeding Apple iOS’s 17%.
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