According to reports, Park Jin-han, director of the display field of Omdia, a technology market research and consulting organization, said at IMID 2026 that Apple’s LCD version of MacBook Pro notebook computers will continue to be sold at least until the end of 2027 as memory prices continue to rise.
Park Jin-han believes that Apple is no longer considering converting MacBook Pro screens to OLED quickly and comprehensively. Since LCD and OLED display panels will continue to be shipped in parallel, Apple’s order scale for IT OLED panels is bound to be significantly reduced compared to previous forecasts, which has also disappointed panel manufacturers’ original expectations.
Sales forecasts have also been revised downwards. Omdia analysis pointed out that the demand for the OLED MacBook Pro this year is expected to be only about 1 million units, and it will be difficult to exceed 4 million units next year. The sales gap with the LCD MacBook Pro may not be significantly widened.
Not only MacBook Pro, Park Jin-han also mentioned that the total sales of MacBook Air, iPad Pro and iPad Air this year may not reach 30 million units, which is far lower than the previous estimate of 37 million units, indicating that the market demand for Apple’s entire product line is weak.
The rise in storage prices is considered to be one of the main reasons why Apple has slowed down its OLED conversion speed. Coupled with the high cost of the OLED panel itself, Apple is obviously unwilling to further increase cost pressure on the screen. Therefore, allowing LCD to continue to be in service has become a more pragmatic choice at this stage.
It is worth noting that the extended sales cycle of the LCD version of MacBook Pro means that consumers can still buy MacBook Pro with a lower entry threshold, but the OLED version has more advantages in screen display quality. The parallel sales of the two versions in the future will also give consumers more choices.
