Whether Google’s new generation Pixel 11 series will increase in price has become the focus of attention from the outside world. (Photo/Photo from this newspaper)
Memory prices continue to soar, and mobile phones are becoming more and more expensive. With Apple and Samsung unable to sustain the situation, whether Google’s new Pixel 11 series flagship, which is expected to be launched in August, will increase in price has also become the focus of attention.
When Samsung launched the S26 series earlier this year, it took the lead in raising prices. As for Apple, which has been struggling not to raise prices, CEO Cook recently admitted that due to rising memory costs, product price adjustments are inevitable. Although the iPhone was not directly named, the market generally believes that the iPhone 18 Pro series, unveiled in September, will bear the brunt. The starting price may be US$1,299 (approximately NT$41,000), or even reach US$1,399 (approximately NT$44,000).
Rumor has it that we are looking for cheap supply chains
However, according to foreign media reports, Google may have the opportunity to become one of the few brands that does not follow the price increase. The latest market rumors indicate that Google is evaluating purchasing memory from Changxin Memory (CXMT), a major Chinese memory manufacturer, hoping to reduce cost pressure. However, it is still unclear whether Google will eventually adopt CXMT’s products and how large the procurement scale will be.
On the other hand, the U.S. government has continued to pay attention to the development of China’s memory industry in recent years. Although it has been reported that it is considering restrictive measures on CXMT, the relevant ban has not been officially implemented so far, and there are still many variables in subsequent changes.
Market rumors indicate that Google is considering purchasing memory from China’s Changxin Memory. (Photo/Reuters)
memory or downregulation
In addition to finding a cheaper supply chain, another possible approach for Google is to adjust hardware specifications. For example, previous reports pointed out that the Pixel 11 Pro series has the opportunity to maintain the current selling price, but the price is to lower the memory from 16GB to 12GB. However, as AI functions increasingly rely on device-side computing, the reduction strategy may not be easy to win user approval.
It is worth noting that the above-mentioned news is still in the market revelation or rumor stage and has not been officially confirmed by Google. However, with competitors raising prices, even if Google actively looks for ways to reduce costs, the Pixel 11 series will eventually increase prices, which does not seem to be a surprising result.
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