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On September 10, 2026, Apple revised and raised the selling prices of iPhone Air, iPhone 17, iPhone 17e, and iPhone 16. These models will continue to be sold even after the iPhone 18 Pro series is announced, but sales of the iPhone 17 Pro series and iPhone 16 Plus have ended.
Increased prices for models that continue to be sold such as iPhone Air and 17
Apple has increased the selling price of iPhones again on July 18, 2026. The models that will continue to be sold after the iPhone 18 Pro series announcement and their new selling prices are as follows.
iPhone Air
| model | capacity | new price | old price |
|---|---|---|---|
| iPhone Air | 256GB | 189,800 yen | 177,800 yen |
| iPhone Air | 512GB | 224,800 yen | 212,800 yen |
| iPhone Air | 1TB | 294,800 yen | 247,800 yen |
iPhone17
| model | capacity | new price | old price |
|---|---|---|---|
| iPhone17 | 256GB | 159,800 yen | 142,800 yen |
| iPhone17 | 512GB | 194,800 yen | 177,800 yen |
iPhone17e
| model | capacity | new price | old price |
|---|---|---|---|
| iPhone17e | 256GB | 124,800 yen | 107,800 yen |
| iPhone17e | 512GB | 159,800 yen | 142,800 yen |
iPhone16
| model | capacity | new price | old price |
|---|---|---|---|
| iPhone16 | 128GB | 139,800 yen | 124,800 yen |
iPhone 17e price increases by 25,000 yen including tax in 2 months
With this price revision, two months ago you could buy the cheapest model of the iPhone 17e for 99,800 yen (tax included), but due to the two price increases, the total price has increased by 25,000 yen (tax included).
Source: Apple
Source: iPhone Mania
