The countdown to the launch of Apple’s new mobile phone has entered. On September 9, the Cupertino-based company will hold a traditional launch event, where it is expected to unveil the iPhone 18 Pro. iPhone 18 Pro Max and the first foldable phone, tentatively named iPhone Ultra. The launch event will take place at 7pm Spanish time and will come with… Rumors abound, from a price increase to a variable aperture camera. .
The iPhone 18 Pro Max is once again in the spotlight because it will be… the most advanced model, and also the most expensive. The DRAM memory crisis has pushed up manufacturing costs, and analysts believe Apple cannot fully absorb this cost increase. Therefore, although there is no official confirmation yet, the price of the new model is expected to increase significantly compared to the previous generation.
Price hike: Memory crisis makes iPhone 18 Pro Max more expensive
According to the latest TrendForce report, the prices of the next iPhones may increase by 150 to 200 euros. In the Pro model. According to this estimate, the iPhone 18 Pro Max basic version will be priced between 1.619 euros and 1.669 euros, while the iPhone 18 Pro will be priced between 1.469 euros and 1.519 euros. Not all analysts agree with this view: Bloomberg’s Mark Gurman said… The iPhone 18 Pro price increase will make the price more affordable, around 100 euros, so that the price of the Pro Max will be around 1.569 euros.
The main reason is memory. Consulting firms estimate that Apple paid 400% more for DRAM. Storage costs have increased significantly compared to a year ago. This results in an expected increase in the final price of the device by 10% to 20%, although Apple may bear some of the additional costs itself to avoid affecting sales. In any case, consumers who want to buy this new flagship should be prepared to end up spending more than they did when buying the iPhone 17 Pro Max.
Colors, designs, and Apple’s first foldable phone
One of the most high-profile leaks in recent days is a video showing what appears to be an iPhone 18 Pro demo unit. It is said that color matching is one of the main selling points of iPhone 18 Pro Max. It will take on a deep cherry hue. The iPhone 18 Pro is expected to come in an almost burgundy color scheme, while the iPhone 18 Pro will come in blue. Apart from the color scheme, the back is not expected to change much, with both the camera module and the dynamic island design remaining the same.
The high-end product line is not limited to Pro models. Apple plans to release its first foldable phone, iPhone Ultra, which is expected to cost more than $2,000. Some estimates suggest that the price will be between $2.099 and $2.299. This could mean a selling price of between €2.200 and €2.400, although some leaks suggest that the price could be as high as €2.600. The device will compete with the iPhone 18 Pro Max for the market spotlight, but it’s clear that the Pro Max remains the more traditional option for those who don’t want to risk a foldable screen design.
Variable aperture camera, A20 Pro chip and release date
Photography-wise, the biggest news is the addition of… a variable aperture camera, a system that physically changes the amount of light reaching the sensor, a feature not currently available on iPhones. According to the latest rumors, Apple may keep this technology on the iPhone 18 Pro Max. Since the mechanism takes up more space and increases component costs, the larger model will have a clear advantage over the standard Pro model, especially when it comes to portraits and low-light photos.
There are some new features inside, too. According to reports, the iPhone 18 Pro and Pro Max will debut… an A20 Pro chip manufactured using a 2nm process, as well as an Apple-designed C2 modem which is expected to bring greater energy efficiency. In addition, battery life will also be improved, which is also a highlight of Pro Max. The presentation of all these devices will take place next Wednesday, September 19th at 00:00 pm (Spanish time), when we will know the final price, launch date and all official specifications.
There are indications that the iPhone 18 Pro Max will become one of the most powerful products Apple has ever produced, but it will also be one of the most expensive. Leaked information agrees that prices will increase, but the exact amount will depend on Apple’s decision after negotiations with suppliers. The dark cherry red color scheme, variable aperture camera, and A20 Pro chip are all very attractive selling points, but in the end, the user’s wallet will determine everything.
