Apple has confirmed that its next-generation product is coming soon. The new iPhone 18 Pro and Pro Max will be presented on September 9 at an event at the Steve Jobs Theater. The release schedule has changed this year: pre-orders will be moved to Saturday, March 12th and the product will be available in stores on Friday, March 11th. The reason for moving up the pre-order date is that Friday, November 11th, falls on the 25th anniversary of 9/11, and Apple wanted to avoid that date.
Rumors point to… Continuity of design but it does have significant upgrades in terms of hardware, camera, and battery. We will tell you everything we know so far based on the most reliable revelations and professional media reports.
Press conference and launch date
The event will be broadcast live on Apple’s official website and YouTube on Wednesday, September 9 at 7:00 pm Spanish time. Pre-orders will open on Saturday the 12th, which is an unusual day, and the official sale will begin on Friday the 18th. In addition, the base iPhone 18 will not be released in September. According to multiple sources, the start of the project will be delayed until 2027.


Design and display
The iPhone 18 Pro will follow the design of the previous generation, using an aluminum alloy and glass body. New color options include: Silver, Black, Cherry Red and Light Blue The size of the dynamic island has been reduced, making the front more concise. The screen size of the Pro model is still 6.3 inches, while the screen size of the Pro Max model is 6.9 inches. Both models use LTPO technology and 120Hz refresh rate.


Hardware and performance


Camera and battery
The 48-megapixel main camera will have variable aperture. However, according to the leaked information, only the Pro Max model will be equipped with this feature. The Pro Max will also feature an improved telephoto lens. As for the battery, the Pro (including SIM card) is expected to have a capacity of 4.056 mAh, and the Pro Max is expected to have a capacity of 5.000 mAh. Battery and storage improvements The battery capacity of the eSIM-only version is as high as 4.288 mAh and 5.200 mAh respectively.
Pricing and Availability
The estimated price is 1.419 euros for iPhone 18 Pro and 1.569 euros for Pro Max. The price of iPhone 18 Pro has increased due to the increase in component costs, which is also confirmed by the new color matching and September 18 release date. We’ll have to wait for the launch event to confirm all the details, but the leaked information suggests that Apple’s focus this time is on incremental improvements rather than revolutionary changes.
As the release date approaches, the iPhone 18 Pro and Pro Max are expected to be a comprehensive upgrade, with improvements in performance, cameras, and battery life. The most notable change is moving the pre-order date to Saturday, September 12th and setting a release date of September 18th, while other additions focus primarily on internal components. There is no doubt that September 9th will be a date that Apple lovers are eagerly awaiting.