Apple has been promising to revolutionize its virtual assistant, and now it looks like the moment has finally arrived. The company has confirmed that it will hold a special event in Cupertino on September 9, where in addition to unveiling the new iPhones, it is also expected to officially launch[全新虚拟助手]. Siri AI, a new version of the voice assistant powered by Apple Intelligence. Prior to the release of this new version, Apple Intelligence was launched in 2024, but the release at that time was somewhat hasty, making many users feel that the functions were not complete enough.
The idea isn’t new, but the execution seems much more mature. Siri AI promises not only to answer questions, but to maintain a two-way conversation and understand the context of what’s on the screen. It will no longer be just a voice assistant, but an intelligent assistant capable of analyzing emails, text messages, or web pages and providing proactive help. However, the company decided to take a cautious approach and not roll out all the features at once, which has both excited some users and raised concerns among the more impatient ones.
New functions and features in the new version of Siri
The new Siri AI is packed with features that bring it closer to competitors such as ChatGPT or Gemini. One of the most notable new features is… The ability to understand what’s on the screen. If you’re looking at a message or email, you can ask it a question and it will give you an answer. You can also let it create notes, send messages, or add appointments to your calendar without having to switch apps.
Another big improvement is in voice. Apple has been working hard to ensure this. Siri AI’s voice will be more expressive and natural. Users can adjust the tone and speaking speed, choosing a more serious and professional tone or a more outgoing and friendly tone. Speech recognition has also been significantly improved, with capitalization, punctuation, and formatting automatically added during voice input.
Integration with the ecosystem is complete. Siri AI will be available on iPhone, iPad, Mac, Apple Watch and Apple Vision Pro. Additionally, it will have its own dedicated app. You can view your conversation history here, which will be synced via iCloud. It is also integrated into Spotlight and the system right-click menu, allowing you to easily access it anytime, anywhere.
Phased releases and arrival dates
If you were expecting to be able to use Siri AI immediately after the update, you may be slightly disappointed. According to reports, Apple will keep the feature in an experimental stage even after its official launch. Users need to join a waiting list to be tested in phases. This strategy allows the company to control the speed of rollouts and ensure servers don’t crash – similar measures have been taken by other companies with popular AI features.
The launch event on September 9th will be the key to knowing all the details. The launch of the new iPhone 18 Pro is expected to be an excellent time to officially announce the release date of iOS 27, which will be released in September. While the stable version of the operating system will be available to everyone, access to Siri AI will initially be restricted. It will continue to grow over time.
Disputes with Europe and investment in content
As happens with Apple smart systems, Siri AI won’t launch in the EU initially. Apple again blamed regulatory requirements in Europe, which it said are stricter than those in the United States. In the meantime, European users will have to wait a while to experience the new features, although the company assures that it is working hard to find solutions that ensure both privacy and security.
For Siri AI to really work, Apple needs the latest data. According to the Wall Street Journal, the company has contacted news publishers to ask for payment to use their content. The budget is approximately US$10 billion, with a pay-per-use model. This means they only get paid when Siri’s AI uses articles from publishers, a model similar to the one currently used by Apple News+.
With all this, Apple aims to make waves in the field of artificial intelligence. The company has previously lagged behind rivals, but with Siri AI, it hopes to prove that its strategy centered on privacy and ecosystem integration has promise. People have been waiting for a long time, but… the new Siri promises to live up to expectations. However, it remains to be seen how well it performs in day-to-day use and whether it will convince European users when it eventually becomes available.
