IT House reported on July 3 that Apple will continue to launch iPhone privacy protection promotion activities this year, focusing on App privacy protection. Today it released a video starring crosstalk actor Yue Yunpeng.
The film is set in a barber shop and stars Yue Yunpeng, a Specialist from an Apple retail store, and an anthropomorphic ticket booking app. Through life-like plots, the film shows how apps ask for permissions beyond what is actually required in daily use, and shows how to learn to protect one’s privacy.
IT Home attaches relevant functions and introductions mentioned in this event:
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App review guidelines: Before each app is put on the App Store, it needs to go through an expert review process to check for the presence of malware and software issues that may affect user security and privacy.
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App Privacy Label: Customers can view a clear privacy summary directly on the App product page in the App Store to understand what data the App collects, allowing them to make more informed choices before downloading.
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App permission: When a third-party App requests the use of user data for the first time, the user will receive a prompt. Users can choose how they want to share their data and can change their settings at any time.
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App tracking transparency: Apps must obtain user consent before tracking their activity for advertising purposes across apps and websites owned by other companies. Users can see which apps have been granted tracking permissions in Settings and can manage these preferences at any time.
Yue Yunpeng has cooperated with Apple as early as 2024, starring in a “Privacy Security” advertisement, emphasizing that Apple’s iPhone’s “Automatic Strong Password” function can generate a series of high-strength complex passwords, and at the same time, Face ID can be used to enter passwords with one click, eliminating the trouble of remembering passwords.
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