IT House reported on May 17 that according to Sina Technology, the “18th Xuanyuan Automobile Blue Book Forum” was held in Guangzhou from May 15 to May 17. NIO founder, chairman and CEO Li Bin participated in the dialogue online.
Talking about the original intention of launching the “Firefly” brand, Li Bin said that the spiritual connotation of each brand is very different, and the target user groups are also different. The concept of Firefly is to “bring its own light”.
Li Bin said that Firefly breaks the age limit and to some extent also breaks the car purchase budget limit. “Young people who have just graduated from college can buy it if they want, and rich bosses who want to drive their children to school have no problem at all.”
He described the current Firefly as being very similar to the iPhone, which has become a very high-quality product. In a sense, it has become a lifestyle brand, a fashion brand that goes beyond simple car tool attributes and begins to form its own unique culture.
IT House noticed that Li Bin also revealed at this event that Firefly has no plans to develop a second car. Li Bin said that Firefly accounts for 70% of high-end cars and there is no need to build another one. It is entirely possible to develop new models under the Weilai and Ledo brands, and it does not necessarily have to be done on Firefly.
The new NIO Firefly is now on the market. The new car continues the iconic “triple” headlight design and provides new star track two-color alloy wheels. It is equipped with a 13.2-inch 2.5k high-definition central control screen and a 6-inch smart instrument. It has a new intelligent assisted driving “little blue light”. The length, width and height are 4003x1781x1557mm. It adopts a single-motor layout. The purchase price of the whole vehicle is 119,800-125,800 yuan.
Advertising statement: The external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in the article are used to convey more information and save selection time. The results are for reference only. All IT House articles include this statement.
