IT House reported on February 7 that Japanese media ASCII reported yesterday that Apple’s Apple Store Japan has stopped offline sales of the iPhone 17 series since that day and only serves as an online pickup channel.
Apple customer service responded that this series of products will no longer be sold in Apple Stores across the country from February 6, and the purchase method is limited to online purchases. Regardless of stock status, the iPhone 17 series must be purchased online. If there is sufficient stock, users can choose to pick it up at an Apple Store; but if pickup cannot be guaranteed, the default delivery method will be maintained.
This adjustment is not targeted at specific stores or temporary measures, but applies to the iPhone 17 series throughout Japan. Apple customer service did not elaborate on the reason for the suspension, only saying that it involved changes in payment methods and other factors.
IT House noticed that with the exception of the iPhone 17 series, other products including the iPhone 16 series still maintain their original sales model – if the store has them in stock, they can still be purchased on the spot. The current suspension of physical store sales is limited to the iPhone 17 series.
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