The memory price increase has officially entered the mobile phone market! Due to the sharp rise in DRAM and NAND costs, Samsung and Nothing raised prices across the board in India on the same day. Among them, the price of the entry-level model Samsung Galaxy A17 5G soared by more than 50%, which is an extremely exaggerated increase. The market predicts that the new pricing will become permanent, and Hong Kong’s parallel and licensed products will not be able to survive alone. If you want to buy an affordable mobile phone, be sure to do it early!
The global price increase of DRAM and NAND flash memory has finally affected the prices of terminal mobile phones. Samsung and Nothing recently announced price increases for a number of mobile phones in the Indian market on the same day. Among them, the entry-level model Samsung Galaxy A17 5G has attracted much attention for its specifications. Its price has soared by more than 50%, making it the most exaggerated case in this round of price increases. It indicates that the period of affordable prices for mid-range and low-end mobile phones may be coming to an end.
Among the models affected this time, the entry-level Samsung Galaxy A17 5G adopts a simple and neat body design and is equipped with a large-size display to provide users with comfortable vision and hand feeling. Nothing’s Phone (4a) and Phone (4b) continue the brand’s iconic transparent back cover and luminous lighting effect design, and the screen panel has also received an upgrade. Although the two major brands have their own characteristics in terms of body material and design language, they are also unable to withstand the huge cost pressure brought by the supply chain this time. In terms of core hardware and functions, this wave of substantial price increases covers a variety of configurations. Samsung Galaxy A17 5G has built-in 8GB RAM and 256GB storage space. It is equipped with a lens combination needed for daily use and a large-capacity battery. It is originally a cost-effective choice for entry-level phones.
The Nothing Phone (4a) series and the high-end Phone (4a) Pro are equipped with more powerful processor chips (SoCs), upgraded camera modules and battery life. However, as the cost of memory components in the market continues to soar, brands will eventually pass on the costs to consumers. Overseas media even expect that the new prices will become permanent after the inventory is cleared.
In terms of pricing changes, the original price of Samsung Galaxy A17 5G has soared from ₹23,999 to ₹38,499 (equivalent to approximately HK$3,580), an increase of up to ₹14,500. The basic version of Nothing Phone (4a) costs an additional ₹2,000 to ₹44,999 (equivalent to approximately HKD 4,180). The great opportunity to increase prices in the Indian market is just the first wave. It is difficult for Hong Kong licensed products and parallel imports to be immune to the price increase. Readers who are interested in buying mid-range and low-end phones in the near future must seize the last time window.
