Apple will release iPhone 18 Pro, Pro Max and new iPhone Ultra on September 9. The latest news points out that in order to avoid the sensitive moment of September 11, Apple will rarely break with tradition and change the pre-order date for the new iPhone and Apple Watch Series 12 to September 12 (Saturday) at midnight Pacific time. However, although the flagship iPhone Ultra was unveiled on the same stage, there are rumors that it will be delayed in sales. Users who are planning to switch should pay close attention to the latest pre-sale arrangements!
Apple is about to hold its autumn conference on Wednesday, September 9, when the new generation of flagship phones iPhone 18 Pro, iPhone 18 Pro Max and the newly positioned iPhone Ultra will be officially launched. According to Apple’s usual practice in the past, officials usually arrange to launch pre-sale activities for new iPhones on Friday of the same week as the launch, allowing users to pre-order the new phones as soon as possible.

However, the situation has changed this year. Since the first Friday after the conference falls on September 11th, based on the sensitivity of local historical events in the United States, the latest news is that Apple will break with tradition and postpone the pre-order date for the new iPhone to Saturday, September 12th. In addition to the date change, it is reported that the reservation opening period will also be adjusted, from the usual 5 a.m. Pacific time to starting at midnight Pacific time.
It is expected that this new pre-sale schedule will also be applied to Apple Watch Series 12 and other new products released on the same day. However, it should be noted that although there are rumors that the high-end iPhone Ultra will be released on the same stage on September 9, multiple sources have pointed out that the actual launch schedule of the phone will lag behind the Pro and Pro Max versions, which means that buyers who want to buy the iPhone Ultra may have to wait until a later date for an independent pre-sale period.