Judging from past experience, Apple iPhone 18 Pro is most likely to be officially released on September 9. (Photo/Reuters)
As August comes to an end, Apple’s annual autumn product launch is getting closer and closer. Apple is expected to officially launch the iPhone 18 Pro, iPhone 18 Pro Max, and the much-anticipated first foldable iPhone in the first half of September this year. According to Bloomberg, this year’s Apple autumn launch is expected to be on September 8 or September 9. However, due to the Labor Day holiday in the United States on September 7, the launch is most likely to be held in September. If Apple follows Apple’s past practice of sending event invitations two weeks in advance, officials will officially release press conference information as soon as next week.
Looking back on the release model of the past few years, since 2020, Apple’s press conferences have been conducted in the form of pre-recorded videos, and some media have been invited to the headquarters’ Steve Jobs Theater to watch the live show and experience the new machine. According to past data, there is usually a 14-day gap between the press conference invitation and the official date. The market is currently paying close attention to this conference. In addition to the launch of Apple’s annual flagship iPhone 18 Pro series, the debut of the first folding iPhone will also be the biggest highlight of this event. As for the standard versions of iPhone 18, iPhone 18e and iPhone Air 2, it is rumored that they will adopt a phased release strategy and will not debut until March 2027.
According to previous information, the highlight of the iPhone 18 Pro series is that the main lens adopts a new Sony IMX905 customized sensor and introduces variable aperture technology for the first time. In addition, the dynamic island reduction of the front screen, more consistent colors on the back, larger battery capacity, simplified camera control keys, and the A20 Pro chip made of TSMC’s 2nm for the first time are all upgrade highlights. As for the actual situation, it will be officially announced when the new machine is released.
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