High memory prices have a profound impact on the smartphone market, with recently launched new products facing price increases or price reductions; and the impact on the entry-level mobile phone market, which is not very profitable, is even more severe. According to an earlier report by market research agency Counterpoint, this category recorded a huge decline in the second quarter of 2026.
According to an earlier report by Counterpoint, as the world’s third largest digital mobile phone market, the United States saw a sharp 64% year-on-year decline in entry-level phones under $100 in the second quarter of 2026.
However, Samsung and Motorola bucked the market trend and rose with their respective Galaxy A series and Moto G series mobile phones. Samsung’s share increased from 38% last year to 47%, and Motorola also increased from 28% to 32%.
Mobile Magazine’s short comment: In response to the rising cost of mobile phone parts, local cumulative sales also fell by 4% year-on-year. There is not much visible change in entry-level phones, but high-end phones are expected to improve after the launch of the new iPhone.
Source: Counterpoint
