The latest market news points out that the Xiaomi 18 series is expected to be launched in the Chinese market in September this year. A latest report shows that Xiaomi’s flagship mobile phone lineup will undergo changes this year. The manufacturer is expected to cancel the launch of the Ultra version and instead consist of three models to form the entire flagship series. According to the details of the report, Xiaomi’s new generation flagship lineup will be clearly divided into three products: Xiaomi 18, Xiaomi 18 Pro and the newly added Xiaomi 18 Pro Max.
The Ultra model is cancelled, and Xiaomi 18 Pro Max takes over the flagship positioning
It is reported that Xiaomi has terminated the development of the Ultra version. It is speculated that the main reason is related to tight memory supply and rising parts costs. In the absence of an Ultra version, the Xiaomi 18 Pro Max, which has the highest specifications and positioning, will naturally shoulder the responsibility of being the brand’s top flagship model this year. This means that users who are pursuing top-notch shooting and performance configurations will need to turn their attention to this new Pro Max model this year.
Overseas release time is advanced, high-end models will be sold in limited quantities
In addition to the changes in the model lineup, the report also pointed out that the series will be launched in overseas markets much earlier than before. The news mentioned that the Xiaomi 18 series is expected to debut in India in December this year, which is about three months earlier than the company’s usual practice of releasing in the first quarter of the following year. However, users should note that Xiaomi 18 Pro Max is expected to be available in limited quantities in the local market, adopting an exclusive sales strategy similar to previous Ultra models. (Source: smartprix.com)
