Anker Innovation (Anker) was officially listed on the Main Board of the Hong Kong Stock Exchange on July 2 last week (stock code: 00668.HK). The IPO raised approximately HK$4.6 billion. Combined with the brand’s listing status on the GEM of the Shenzhen Stock Exchange as early as 2020, Anker has now fully completed the A+H dual capital platform layout. With this important milestone, the brand announced that it is developing a new attitude in the China, Hong Kong and Macau markets. Through brand integration and localization construction, it will gradually unify multiple past categories under the Anker parent brand system and strive to develop into a smart hardware brand covering all life scenarios.
Expanding the territory of smart audio-visual and creative printing, AI chip technology is recognized by the market
With years of technology research and development foundation, Anker’s business segments have expanded from the well-known charging field to multiple technology tracks such as smart audio and video, creative printing, and smart mother and baby. In the field of smart audio and video, the brand’s latest noise-cancelling headphones are equipped with the first Anker Thus™ neural network storage and calculation integrated AI chip, which achieves a substantial increase in computing power and has been certified by Guinness World Records for its clear noise reduction performance during calls. This high-end headset successfully topped JD.com’s list of new noise-canceling headphones priced at 1,000 yuan during this year’s 618 release period, reflecting that its technical strength is highly recognized by consumers.
In the creative printing market, the brand launched the eufyMake consumer-grade three-dimensional texture printer, successfully introducing industrial-grade printing capabilities to the consumer market. The device supports a variety of printing formats such as tablets and rotating objects, and is compatible with more than 300 materials. The printing accuracy reaches 30 micron level, and can present a touchable three-dimensional texture effect.
The product is mainly aimed at the commercial creation needs of independent designers and cultural and creative studios. After its launch, it also ranked at the top of JD.com’s UV printer and 3D printing categories during the 618 period.
Launch customized products according to local user needs, fully covering the retail network in Hong Kong and Macao
In response to the usage habits of users in different regions, Anker actively promotes localization strategies in product innovation. Take the recently launched Anxinzhong Smart charger as an example. The product has dual modes of machine protection and fast charging. In response to users’ dual needs for battery health and quick recharging, the single product recorded sales of 300,000 units during the 618 period. In addition, the brand also launched the Anker AI recording bean, which is deeply integrated with the Feishu platform and provides practical functions such as one-click recording, automatic transcription and summary extraction for workplaces and content creators. After its launch, it quickly jumped to the second place in sales of AI recording pens across the entire network.
In terms of sales channel layout, the brand adopts an online and offline integrated strategy. In addition to entering large e-commerce platforms such as JD.com, Tmall and Douyin, the mainland market also includes more than 3,000 Apple Stores and APR dealers offline, and has entered large retail networks such as Sam’s and Costco. The construction of the Hong Kong and Macau markets is also progressing simultaneously. In addition to existing international channels, Anker products are now available in major local telecommunications service providers and electronics retail stores such as Hong Kong Telecom (HKT) and Wilson. As more core new products are launched in the future, the brand will continue to expand its local market penetration and service network.
The official Hong Kong online store is officially launched, offering welcome offers to local buyers
In line with the pace of market expansion, Anker’s official Hong Kong online store has officially opened. In order to repay the support of local consumers, the official announced the launch of an exclusive discount for the opening of the online store. From now until July 31, users only need to register as a new member in the online store to receive a shopping coupon worth HK$50, which can be used when a single purchase of HK$200 or more is made in the online store.
