Pre-orders for iPhone18 Pro and iPhone18 Pro Max began on Saturday, September 12, 2026 at 9:00 p.m. Applications can be accepted simultaneously at five locations: Apple Store, Docomo, au, Softbank, and Rakuten Mobile. The release date is Friday, September 18th. Sales prices have been announced by all four companies (Docomo on September 11th, Rakuten Mobile, au, and Softbank on September 12th).
In this article, we have summarized where you can pre-order, the prices of each company, and what you need to do now to receive it on the release date.
Reservation counters for 4 companies (transfer/change of model)
Currently accepting applications from Docomo Currently accepting applications from au Currently accepting applications from Softbank Currently accepting applications from Rakuten Mobile
Make a reservation at the Apple Store (SIM-free) 
*The above includes advertisements (affiliate). Please check each official website for prices, benefits, and conditions.
Where can I make a reservation? 5 points of contact
Registration for both began at 9pm. You can apply online now. Since the store is closed, applications will be accepted from the following day, September 13th (Sunday) when the store opens.
- Docomo: Docomo Online Shop (d account). Instructions and prices
- au: au Online Shop (au ID). Procedure and preparation
- SoftBank: SoftBank Online Shop (My SoftBank). Once stock is secured, you will receive an email confirming your application. Procedures and flow of this application
- Rakuten Mobile: Rakuten Mobile official website (Rakuten member ID/eKYC). The price has been confirmed (Pro 256GB starting from 127,944 yen). Sales begin at 8 a.m. on release day. Procedures and eKYC
- Apple Store: Apple Store app or Apple Online Store (SIM-free). Preparing for the quickest reservation
Prices of each company | Compare final and actual prices for all four companies
Docomo announced the price on Friday, September 11th. iPhone 18 Pro (256GB) costs 263,230 yen all at once, and if you use MNP’s “Anytime Kaedoki Program” and return it in the 23rd month, the cost will be 99,990 yen. At the Apple Store (SIM-free), the iPhone 18 Pro starts at 219,800 yen, and the iPhone 18 Pro Max starts at 239,800 yen.
Rakuten Mobile announced on September 12th that the iPhone 18 Pro (256GB) is priced at 255,900 yen, and 127,944 yen with the 25th month return program. If you transfer or become a new member, you can get up to 40,000 points back and the actual amount will be 87,944 yen.
| career | Bulk price (256GB) | Actual price (assuming return/MNP) | situation |
|---|---|---|---|
| docomo | Pro 263,230 yen Pro Max 291,500 yen |
Pro 99,990 yen Pro Max 122,980 yen |
Announced on September 11th |
| au | Pro 268,800 yen Pro Max 295,900 yen |
Pro 66,900 yen Pro Max 126,000 yen |
Announced on September 12th |
| Softbank | Pro 268,560 yen Pro Max 295,920 yen |
Pro 23,760 yen Pro Max 85,920 yen (Online shop discount applied) |
Announced on September 12th |
| rakuten mobile | Pro 255,900 yen Pro Max 288,900 yen |
Pro 127,944 yen Pro Max 144,456 yen (Pro 87,944 yen with MNP + maximum 40,000pt return) |
Announced on September 12th |
| Apple Store | Pro 219,800 yen Pro Max 239,800 yen |
– (SIM free) | Confirmed |
au released the price on the evening of Saturday, September 12th. iPhone 18 Pro (256GB) costs 268,800 yen all at once, and if you return it at the 25th month using the “Smartphone Benefits Program +”, the actual cost will be 66,900 yen for switching/new iPhone 18 Pro (256GB).
Softbank released it on the same night. iPhone 18 Pro (256GB) costs 268,560 yen all at once, and if you use “New Tokusuru Support +” and the “Online Shop Discount” you can transfer to, the actual price is 23,760 yen. iPhone 18 Pro Max (256GB) is priced at 295,920 yen, which is actually 85,920 yen.
au/Softbank prices will be reflected in this article and the comparison table on the iPhone18 Pro reservation/iPhone18 Pro Max reservation summary page as soon as they are announced.
To receive it on release date | What to do now
- The amount of time you spend wondering is directly connected to the delivery date. Once you have decided on the capacity and color, apply immediately.
- If the estimated delivery date at the Apple Store is later than the release date, check the carrier’s online shop as well (inventory varies by store).
- After making a reservation at Softbank, if you receive a “Main application” email confirming stock availability, complete the procedure within the deadline.
- Switching is done through MNP one-stop service and is activated with eSIM (iPhone18 Pro/Pro Max does not support physical SIM)
The editorial department received the iPhone 17 Pro on the day of its release, which we ordered at 9:01 p.m. last year. The year before last, I placed an order at 9:15 p.m., and it arrived 8 days after the release date. The first few minutes can be the difference between getting your hands on it on release day.
If you can’t make a reservation
Even if the initial release date delivery slots are filled, pre-orders will continue. Estimated delivery dates are sometimes moved forward after announcements are made, and last year there was an example where the delivery date was shortened from “2 to 3 weeks waiting time”. We will keep you updated on stock status and delivery dates for each company even after the release date.
The timetable for the day of reservation, the actual prices of each company, and the procedures by carrier are summarized on the iPhone18 Pro reservation/iPhone18 Pro Max reservation summary page.
Reservation counters for 4 companies (transfer/change of model)
Currently accepting applications from Docomo Currently accepting applications from au Currently accepting applications from Softbank Currently accepting applications from Rakuten Mobile
Make a reservation at the Apple Store (SIM-free)
*The above includes advertisements (affiliate). Please check each official website for prices, benefits, and conditions.
Source: Apple, NTT Docomo (PDF), KDDI, Softbank, Rakuten Mobile, au (iPhone 18 Pro/Pro Max price list PDF), Softbank (iPhone 18 Pro/Pro Max model price PDF)
Source: iPhone Mania
