Apple’s long-awaited foldable phone will finally be available under a commercial name. iPhone Duo dropped the tentative name “iPhone Ultra” used in previous leaks. According to Bloomberg’s Mark Gurman, the device will come with… $2.000 initial price for the base version with 256GB of storage, and higher-end versions priced at closer to $3.000. Although its launch was held at the same time as the iPhone 18 Pro series, the launch time will be postponed until at least October.
Pricing strategy and market availability
Due to the recent shortage of memory components, the cost of manufacturing the device has increased significantly. In order to prevent the entry-level model from exceeding the psychological price point of $2,000, Apple will bear part of the cost of the basic version while shifting profit margins to higher-end features. In terms of distribution, the phone will initially be available in: Two finishes: White and Dark Blue Due to difficulties in the production chain, the planned sales window for the product begins in October.
Technical specifications and accessory compatibility
The report details the key hardware components that will make the company’s new foldable product a reality:
- Processor and connectivity: It will be powered by the new A20 Pro chip along with the C2 modem developed by Apple.
- Camera system: Dual 48-megapixel rear camera and 12-megapixel front camera.
- Structure and design: A magnetic hinge mechanism is used for the opening and closing system.
- Accessories: Directly compatible with Apple Pencil stylus.
In addition to these figures, sources indicate that the iPhone 18 Pro and iPhone 18 Pro Max will experience a $100 price increase compared to the previous generation, a smaller adjustment than industry analysts initially predicted.
Positioning of folded forms
The iPhone Duo has a higher starting price and is launched later than traditional models. It targets a specific group of customers who are willing to accept the additional cost of dual screens. Do you think setting the base price at $2.000 is a good idea? Or do you think this will limit its popularity compared to the traditional Pro series?
