Apple has confirmed the date for its much-anticipated September launch event. The press conference will be held next Wednesday, September 19 at 0:00 pm Spanish time. The company has sent out invitations with the theme of “Surprise and Sparkle”. There are indications that a series of new products will be launched at this conference. iPhone 18 Pro and Pro Max Besides being the brand’s first foldable iPhone, this is a device we’ve been waiting for for years.
But this keynote was no ordinary speech. This will be the first presentation led by… John Turners will step down as Apple CEO Tim Cook on September 1. This leadership change will add more attention to the launch, which itself is destined to be historic.
Dates and Events: All set to take place on September 9th.
The event will be held at the Steve Jobs Theater on the Apple campus in Cupertino and can be streamed live on Apple’s official website, YouTube and Apple TV app. As usual, Apple hasn’t announced any launch details yet, but leaks suggest… the Pro series will be the main selling point. iPhone 18 Pro and Pro Max will be the focus of this conference. New Apple Watches are also expected to be released, but their role will be reduced.
The event marks a major shift in Apple’s release strategy. Apple has decided to divide the iPhone 18 series into two batches. The Pro version and the folding screen model will be released in September, while the standard iPhone 18, iPhone 18e and iPhone Air 2 will not be available until the spring of 2027. This decision breaks the previous practice of releasing an entire series of products at once.
iPhone 18 Pro and Pro Max: Design, colors and screens
In terms of design, the iPhone 18 Pro will continue the aesthetic style of the previous generation, using aluminum alloy and glass materials, as well as a rear camera module that spans the entire width of the body. However, some adjustments are expected as well. For example, dynamic islands will be reduced by approximately 25%. This is because part of the Face ID sensor will be located below the screen. In addition, there is news that the surface treatment between the frame and the back shell will be more uniform.
As for the color, the leaked information points to… Four colors are available: dark cherry, light blue, black and silver. Dark cherry red will be the biggest highlight of the new addition. This burgundy tone will replace the cosmic orange of the iPhone 17 Pro. Black will return after a year-long absence, while light blue is reminiscent of the iPhone 13 Pro’s Sierra Blue. The silver color will remain but will be slightly tweaked.
Cameras and performance: Variable aperture and A20 Pro chip
Cameras are one of the areas likely to bring the most new features. The iPhone 18 Pro is expected to integrate a main camera with a variable aperture so that the camera’s aperture can be adjusted according to light conditions. This will be the first time Apple has added this feature to the iPhone. There are also rumors of improvements to the sensor and telephoto lens, but some leaks suggest the most advanced features may only appear on the Pro Max model.
Interiors, interiors The A20 Pro chip will be responsible for bringing these phones to life. Manufactured using a 2nm process it promises significant improvements in performance and energy efficiency. It is also expected to come with 12GB of memory and Apple’s newly designed C2 modem to improve 5G connectivity performance. The battery is also expected to be upgraded, especially on the Pro Max model, which may have an unprecedented capacity of nearly 5.200 mAh.
Folding models, prices and availability
The main figure in this incident may be the first foldable iPhone in history. Although the official name has not been announced, there are various indications that it may be named iPhone Ultra or iPhone Fold. The device has a book-like shape, with an outer screen measuring about 5.5 inches and an inner screen measuring 7.8 inches when unfolded. Apple reportedly worked to minimize visible creases in the fold and use durable hinges. This device will be positioned as the most high-end and most expensive model in the iPhone series, and may cost more than 2,000 euros. Analysts believe initial supply may be limited. .
As for the price of the Pro series, it is expected to be like this. General Rise Apple has increased the prices of its other products, such as Macs and iPads, for the reasons mentioned above. There are signs of a memory crisis, and the iPhone is no exception. Some leaks claim that the price will increase by around 100 euros, but there are no official figures yet. According to some sources, the iPhone 18 Pro may start at €1.419, while the Pro Max may start at €1.569. However, some believe that the price of Pro Max may exceed 1.650 euros. The final price still needs to wait for the press conference to be announced.
Regarding availability, expect: Pre-orders to open on Saturday, September 12th. This is an unusual date because Apple typically avoids Friday the 11th. The new iPhones are expected to be available in retail stores on Friday, September 18. Foldable iPhone supply may be limited in the first few weeks.
In short, what September 9 looks like is going to be… a big deal for Apple. Not only because of the release of the new iPhone 18 Pro and Pro Max, but also because of the possible debut of the first foldable screen phone and the debut of John Ternus as CEO. This conference may mark the beginning of a new era for Apple, which may adopt a phased release strategy in the future and focus more on high-end products. We’ll be keeping an eye out for any news coming out of Cupertino.
