Apple has officially announced the date for its next keynote. The event will take place on Wednesday, September 9th at 10:00 am Pacific time (7 pm mainland Spanish time). The motto is “Surprise shines”. The invitation is accompanied by a picture of the Apple logo illuminated by the sun, which will serve as a display frame for the new product range. In addition to updating its watch catalog with iPhone 18 Pro and Ultra, the company also launched its first foldable device.
New iPhone product line, released in two stages
Unlike previous years, the company will not launch a standard iPhone model at this fall’s launch event. There are reports that the release plan will be adjusted: the basic product line (iPhone 18, iPhone 18e and iPhone Air 2) will be postponed. Spring 2027 Therefore, the focus on September 9th will be on three specific terminals:
- iPhone 18 Pro y iPhone 18 Pro Max they will maintain the size and design lines of the previous generation, but will focus the improvements in one aspect. The main camera features a variable aperture, a smaller dynamic island and incorporates the Apple C2 Cellular Modem. It’s expected to be available in four finishes: Dark Cherry (Black Cherry Black), Silver, and Light Blue.
- iPhone Ultra (foldable) Apple’s first device with a flexible screen will have a book-like design. It will come with an outer panel that sits between the two. The internal screens of 5.3 and 5.5 inches and between 7.6 and 7.8 inches have almost no visible creases.
Technical details on iPhone Ultra and new Apple Watch
The rumored iPhone Ultra will use the body of… Ultra-thin titanium design When it comes to biometrics, it will ditch facial recognition in favor of… Touch ID integrated into the power button It will feature two front-facing cameras and a dual-lens rear module. Prices are expected to start at around $1.999 with higher configurations priced up to $2.500.
In the field of wearable devices, this launch will include the arrival of two iterations of Apple Watch Series 12 and Apple Watch Ultra 4, focusing on internal optimization and sensors without major changes to their form factors.
strategic impact
Apple’s decision to split its launch plan and release the Pro series and foldable phones simultaneously in September marks a major shift in its business strategy. Foldable phones have a higher entry price and unprecedented dimensions, and Apple hopes to gauge the market’s reaction to this new form factor without affecting sales of its standard models.
