Apple is holding an event at 2 a.m. on September 10th Japan time, and it has become a hot topic overseas because there is a line that reads “folding” in the Chinese version of the announcement. This is because when you run a Chinese tagline through Google Translate, an English word that reminds you of folding appears. However, it seems that this was not created by Apple, but rather a coincidence caused by translation.
“Folding” appeared in the announcement of the Chinese version
The wording of the tagline for each country’s version differs depending on the region, and the one for mainland China has the following sentence: “Ryoshin Hen, Come on.” 9to5Mac reports that when this was translated into an image using Google Translate, the beginning was displayed in English as “a new chapter unfolds.”
What caught my attention was the word “unfolds” in the translation. “Unfold” has the meaning of “opening something that has been folded,” and some people read it in conjunction with the upcoming folding iPhone. Some say that Apple may have subtly announced that the phone will fold.
Is “folding” a coincidence of translation?
Machine translation is wrong, “Shining a new chapter, come be flashy” just means “Shining a new chapter, come be flashy”
Where in the world did the translation software find the meaning to “unfold” in there? You can picture a book in “new chapter” but the tagline never alludes to any book or… https://t.co/epBbvTRBsa pic.twitter.com/5yuo0Oghy4
— icon (5-core GPU) (@iconredesign) August 26, 2026
However, it is also true that this interpretation has some sobering points. According to a user who can speak Chinese, the original meaning of “Liang Xinhen, Raiyogan” is “brightly illuminate a new chapter and shine,” and it does not include the word “fold.”
In other words, “unfolds” seems to be just an English word chosen by Google Translate in the process of paraphrasing. There is currently no proof that Apple embedded folding as a code. It would be safe to accept this as just a coincidence created by translation.
The English version is a play on “rise and shine”
On the other hand, a common tagline in English-speaking countries is “surprise and shine.” It seems to be a play on the idiom “rise and shine,” which means “wake up,” and it’s a colorful catchphrase typical of Apple.
The event will be held on September 9th local time, and at 2:00 am on September 10th Japan time. Multiple new products are expected to be announced, including a foldable iPhone, and a list of products expected to be announced is summarized in a separate article.
The favorite is the foldable “iPhone Ultra”
The most notable feature this time around is the foldable iPhone, commonly known as the “iPhone Ultra,” which is likely to be unveiled for the first time. According to overseas reports, it will be a book-shaped device that can be used like opening a book, and will have a display measuring approximately 5.3 to 5.5 inches on the outside and approximately 7.6 to 7.8 inches on the inside.
The price is approximately 2,000 dollars, which is expected to exceed 320,000 yen in Japan. Rumor has it that the design will make the folds, which were a weak point, almost invisible, and there will also be a liquid metal hinge for added durability.
Apple itself won’t say whether the Chinese tagline “folding” is a real hint or just a hint of translation. The answer to whether a foldable iPhone will appear is likely to be revealed in the early hours of September 10th.
Source: 9to5Mac / MacRumors
Source: iPhone Mania
