The channel reminds you, don’t think that after the new iPhone debuts in September, the price of the old one will be reduced. (Photo/Reuters)
Apple has confirmed that it will hold an autumn launch event on September 10, Taiwan time, and is expected to bring many new products such as the iPhone 18 Pro series and the first foldable iPhone. Many Apple fans may be thinking about picking up the cheap iPhone 17 series after the new model is launched, but channel operators directly poured cold water on it: I’m afraid don’t expect too much.
Jiesheng Communications said that Apple began to strictly control the price and inventory of the iPhone 17 series a few months ago. Even if the new generation of iPhone is about to debut, the channel’s space to reduce prices on its own is still limited. Therefore, it would be unrealistic to expect that the iPhone 17 series will experience a “big plunge” after the release of the new model. If you already have a need to replace your phone in the near future, but don’t want to bear the risk of price increases after the new phone is released, it may be a more pragmatic choice to buy it now before the price changes.
Wait for the party to pay attention to the fact that old machines may rise instead of falling.
Apple fans who want to switch phones this year must face the reality that there are rumors in the market that Apple will only launch the iPhone 18 Pro series and the first folding iPhone in September this year. The foldable iPhone is expected to be priced at a high price. The iPhone 18 Pro series is affected by the rising cost of components such as memory, and is estimated to increase by at least US$100 (approximately NT$3,200).
More importantly, it has always been Apple’s product strategy to remove old phones from shelves after new ones are released. Nowadays, the iPhone 17 Pro series inventory at the channel end has been gradually digested. In the case of limited shipments, some models may not even rule out a price rebound.
This is the latest price of Jiesheng Communications on August 27, 2026. (Picture/Tabulation by this newspaper)
What’s special about this year is that the standard versions of the iPhone 18 and iPhone Air 2 are rumored to be delayed until next spring. This means that Apple may continue to sell the standard versions of the iPhone 17 and iPhone Air after its autumn launch. The market also believes that Apple will take advantage of the release of new models to adjust the prices of the standard iPhone 17 and iPhone Air. In other words, the “waiting party” originally wanted to wait for the old models to become cheaper, but in the end they may end up with a price increase.
Clues can also be seen from the current channel prices. Observing the price trend of the iPhone 17 series and iPhone Air in the past six months, the price reduction has always been quite limited. The latest selling price in August is not much different from that in January this year. Some models even experienced a slight rebound. The iPhone 17 series can be said to be a very “hard” price generation in recent years.
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