HUAWEI has recently been actively integrating the naming system of smartphones. The latest news indicates that the Nova 17 series, which is expected to be released by the end of the year, will undergo lineup adjustments. It is reported that the manufacturer will cancel the Ultra model that has been used for a long time and replace it with Nova 17 Pro Max to unify the naming strategy of the entire product line. In terms of hardware, the new phone is expected to retain the 200-megapixel main lens and multi-spectral sensor, and be equipped with a four-lens combination including next-generation red maple imaging technology. This model change marks that while continuing the advantages of high-pixel imaging, the Nova series is further aligned with the brand’s flagship market strategy. It is believed that more specific specifications will leak out before the end of the year.
Since HUAWEI’s flagship Mate 80 series adopted Pro Max for the first time last year, this change is expected to extend to the Nova series, which focuses on the young market. According to the latest market news, the HUAWEI Nova 17 series, which is expected to be unveiled at the end of this year, will most likely bid farewell to the long-standing Ultra model and be officially named Nova 17 Pro Max. This change means that HUAWEI intends to popularize Pro Max specifications to its entire line of products, so that models with different positioning can adopt a more unified naming system.
Looking back on past product development, HUAWEI launched the Ultra version for the first time as early as 2023 in the Nova 11 series. After multiple generations of evolution, Ultra models have provided significant hardware improvements in body design, processor performance, camera system, and satellite communication technology. There were earlier rumors that the Nova 16 series would introduce a Pro Max version, but in the end the manufacturer still maintained a three-machine lineup of standard version, Pro and Ultra. However, the well-known blogger “Smart Pikachu” who often discloses new machine information recently revealed that the Nova 17 series will be the key generation to implement this change.
In terms of hardware specifications, the HUAWEI Nova series has always focused on imaging technology as its core selling point. Sources indicate that the new Nova 17 Pro Max will retain its high-pixel photography advantage and continue to be equipped with a 200-megapixel main lens and operate with a multi-spectral sensor. It is reported that this new phone will use a four-lens combination, including a main lens, an ultra-wide-angle lens, a periscope telephoto lens, and a new generation of red maple image sensing technology. Compared with the 200-megapixel RYYB main lens and 3.7x optical zoom periscope lens of the previous generation Nova 16 Ultra, the Nova 17 Pro Max is expected to further fine-tune the algorithm and image details to enhance the overall shooting experience.
In addition to the debut of the Pro Max model, there are also rumors in the market that HUAWEI may launch a new branch model of the Nova product line called Nova Air this year. However, the specific specifications and authenticity of Nova Air still need to be further discussed. As the year-end release date approaches, I believe that core information such as the appearance design, battery capacity, and chip configuration of the HUAWEI Nova 17 series will be exposed one after another. We will continue to follow up with the latest developments.
