Nowadays, the flagship mobile phone market has gradually abandoned the 3.5mm headphone jack and microSD memory card slot. There are only a handful of brands that still insist on retaining these designs, and Sony is one of them. For Sony, these seemingly “old-school” features are actually an irreplaceable feature of Xperia.
Sony launched its new generation flagship Xperia 1 VIII in May this year. In a recent interview with Japanese media ITmedia, Sony executives said that although the price of the new phone has increased, it still achieved good sales results in markets such as Japan, especially the 1TB large-capacity version and the new golden color. The demand is particularly high. Sony also emphasized that this sales trend is not only seen in Japan, but also has similar performance in other markets. However, Sony did not disclose the actual sales volume of Xperia 1 VIII.
Headphone jack and microSD don’t give up on Sony: indispensable
Xperia 1 VIII brings a lot of upgrades this time, including enhancements in camera and other aspects, but it still retains the microSD memory card slot and 3.5mm headphone jack. Sony said that these two designs are “indispensable” parts of Xperia’s unique positioning, and are also important features that distinguish its mobile phones from competing products. This statement also implies that new phones are likely to continue to be used in the future, at least not disappear in the short term.
Sony survey reveals that memory card expansion ranks first in the key purchase of mobile phones
It is worth noting that Sony also revealed that it conducted a survey on “Why consumers buy Xperia 1 VIII” and found that supporting microSD memory card expansion ranked first among the reasons for purchasing the phone. This shows that after other flagship phones have canceled the microSD memory card slot, this feature has become a major selling point for Xperia to attract consumers. Not only that, compared to other mobile phones that mostly have rounded shapes, the Xperia 1 VIII sticks to a rectangular design, which Sony believes makes its phones more recognizable.
Overall, although Sony mobile phones are now a niche brand in the global smartphone market, with a very limited market share, and even the Japanese market has already fallen out of the top five, judging from what Sony executives said this time, it is clear that Sony has no intention of following the mainstream. For users who still need headphone jacks and microSD memory card expansion, these features that other brands have gradually given up have become important features that distinguish Xperia from other mobile phones.
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