The market generally expects that Apple will raise the prices of new models such as the iPhone 18 Pro series in September, and it will not rule out also adjusting the prices of older iPhones. However, the latest news points out that the iPhone 17 series may not have to wait until September and will increase in price as early as next week.
Weibo reports that iPhone 17 price will rise next week?
“Dingjiao Digital”, a well-known whistleblower account on China’s Weibo, recently said, “It is rumored that the price of iPhone 17 will increase on August 10?” Although he did not further explain the source of the news, the post still quickly triggered discussions. It is worth noting that the past record of “Fixed Focus Digital” has been inaccurate.
There are currently no further relevant reports from foreign media. If Apple really chooses to suddenly increase the price of the iPhone 17 series on Monday, August 10, although it is a bit unexpected, it is not completely impossible. Even if the news is true, it is unclear whether Apple will increase the overall iPhone 17 series, or only adjust it for some models.
As early as June this year, Apple had raised the prices of many products, including iPads and Macs, by several thousand to tens of thousands of yuan, but the iPhone did not follow suit at that time. It was originally believed that Apple might wait until the release of the new generation iPhone in September before once again adjusting the price of the entire iPhone product line. Now it seems that the price increase is earlier than expected.
Apple CEO Cook also mentioned in last week’s earnings conference that the current price of memory is like a “hundred-year flood” and prices are rising explosively.
Japanese iPhones have already risen due to the exchange rate
It is worth noting that Apple took the lead in raising iPhone prices in Japan last month, with the overall increase ranging from 8% to 11.3%, mainly related to exchange rate factors. Currently, Japan is also one of the first markets to see iPhone price increases in this wave of price adjustments.
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