In response to the needs of business travelers and high-end travel in Hong Kong, Uber today officially announced the launch of the Asia-Pacific region’s first Uber Elite premium travel service in Hong Kong. This plan joins forces with the local large-scale operator Kuan Chung Bus Group, combining its legal taxi fleet with the Uber smart travel platform to provide users with a luxury MPV pick-up and drop-off experience. The new service focuses on the concept of first-class on the ground. It not only provides a dedicated airport greeter and complete in-car facilities, but also supports up to 90 days of advance reservation and a free waiting time of up to 60 minutes. From now until the end of August, you can enjoy a half-price discount on your first reservation, with a maximum discount of up to HK$2,000. Users who often need to travel for business or receive VIPs should pay attention.
Uber today announced the official launch of its new high-end travel service Uber Elite in Hong Kong, which is also the service’s first foothold in the Asia-Pacific region. This time Uber has specially cooperated with Kwan Chung Bus Group, a large local non-franchised bus operator, through the Uber app and Kwan Chung’s fleet holding a legal “taxi license”, focusing on the “First Class on the Ground” ground first class concept. This new service is mainly aimed at business travelers, corporate executives and users who have strict requirements on ride quality, providing private car transfer options with professional standards.
In terms of actual ride experience, users only need to open the Uber App as usual to make a reservation with one click, and can specify a luxury MPV model that can carry up to six passengers. To ensure overall service levels, all exclusive drivers participating in Uber Elite must wear uniforms and complete six hours of professional training covering driving safety and app operation before they can enter service. A number of practical facilities are also included inside the carriage, including free Wi-Fi, mobile device charging equipment, bottled water, snacks and wet wipes. If users need to travel to and from the airport, Uber Elite also provides exclusive welcome service, arranging dedicated personnel to wait at the arrival lobby and directly leading passengers to the designated premium car pick-up area.
In response to the importance that business customers place on time management, Uber Elite has added greater flexibility to trip planning. Users can now pre-arrange their itineraries as little as two hours and up to 90 days in advance through the app. Taking into account emergencies such as flight delays or meeting overtimes, the platform has also extended the free waiting time accordingly. The maximum free waiting time for general city trips is 30 minutes, while airport transfers can be up to 60 minutes. In addition, the platform has a dedicated 24/7 customer service team to provide immediate support during reservations and rides.
In order to cooperate with the launch of new services, the official launches welcome discounts simultaneously. From now until August 31, 2026, users who book and complete an Uber Elite trip for the first time through the Uber App can enjoy a 50% discount on rides, with a maximum discount of HK$2,000 for a single trip. Users in need can learn details and make a reservation directly in the app.
