Huawei Hong Kong has officially launched its new photography flagship mobile phone HUAWEI Pura 90s series, which includes the high-end HUAWEI Pura 90s Pro Max and the standard version HUAWEI Pura 90s Pro. This new phone officially returns to the 5G network, and focuses on the combination of mobile imaging hardware and AI technology. It especially provides more systematic hardware configurations in terms of telephoto photography and color reproduction, and has become the focus of the market in terms of price!
The HUAWEI Pura 90s series adopts a neat straight-screen design, and its appearance is inspired by holiday style. HUAWEI Pura 90s Pro Max is the first to adopt the industry’s first two-color gradient metal middle frame, which brings a layered visual design to the body. In terms of screen protection specifications, HUAWEI Pura 90s Pro Max is equipped with new anti-reflective and scratch-resistant Kunlun glass. Official data indicates that it can effectively reduce screen reflection by up to 70%. Compared with ordinary glass, the scratch resistance of this upgraded version of Kunlun glass has increased by 16 times, and the drop resistance has also increased by 25 times, further ensuring the look and feel and durability of the body in outdoor strong light environments.
Imaging hardware specifications are the core of the discussion in this series. HUAWEI Pura 90s Pro Max is equipped with a 200-megapixel ultra-large telephoto lens, and is the first to support chip-level 200-megapixel RAW format real-time processing technology, allowing users to record high-definition 20x telephoto videos. As for the main camera, the machine is equipped with a super-concentrated HDR lens using a 1/1.28-inch RYYB sensor. It is equipped with CIPA 7.0 level anti-shake performance to ensure accurate exposure and image stability in backlit environments or when shooting handheld.
In addition, the standard version of HUAWEI Pura 90s Pro has a super-focusing macro telephoto lens that supports a minimum focusing distance of 5cm, making it easy to capture fine texture details. The entire HUAWEI Pura 90s series is equipped with the second-generation red maple primary color lens. The pixel size is increased to 2.45μm, which significantly increases the amount of light input by 96%. At the same time, the color accuracy and color gamut processing range are increased by 43% and 34% respectively, enhancing color accuracy in dark light environments.
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Both phones have built-in 6,000 mAh extra large-capacity batteries. The HUAWEI Pura 90s Pro Max supports 100W wired and 80W wireless super fast charging, while the HUAWEI Pura 90s Pro also has 66W wired and 50W wireless super fast charging functions, providing users with a complete battery life solution.
HUAWEI Pura 90s Pro Max will be available for pre-order at designated retailers starting from July 22, 2026, and will be officially released on July 31, 2026; designated retailers include HUAWEI Hong Kong Online Store, HUAWEI Shatin New Town Plaza Experience Store, HUAWEI Kowloon Bay Telford Plaza Experience Store, 1010, csl., 3HK, 3SUPREME, SmarTone, China Mobile Hong Kong, China Telecom Macau, CTM, Broadway, Fortress, Suning, ViaSat, Centaline Electric, CMK and JD.com (in no particular order).
The HUAWEI Pura 90s Pro Max series has configuration specifications of 12GB + 512GB and is available in orange sea, ray purple, dawn gold, obsidian black and other color versions. The recommended retail price is $7,988.
When you purchase the new HUAWEI Pura 90s Pro Max, which is licensed in Hong Kong and Macau from designated retailers and operators, you will receive an upgraded exclusive maintenance service worth HK$1,099^, including HUAWEI Care+ (one-year term) including 1 accidental damage protection and battery renewal in the first year, 4 free screen films in the first 2 years, and China (including Hong Kong and Macau), Asia Pacific, Middle East and Africa joint warranty.
HUAWEI Pura 90s Pro will be available for pre-order at designated retailers starting from July 22, 2026, and will be officially released on July 31, 2026; designated retailers include HUAWEI Hong Kong Online Store, HUAWEI Shatin New Town Plaza Experience Store, HUAWEI Kowloon Bay Telford Plaza Experience Store, 1010, csl., 3HK, 3SUPREME, SmarTone, China Mobile Hong Kong, China Telecom Macau, CTM, Broadway, Fortress, Suning, ViaSat, Centaline Electric, CMK and JD.com (in no particular order).
The HUAWEI Pura 90s Pro series is available in two configurations. The 12GB + 256GB specifications are available in pink guava and mulberry black colors, with a suggested retail price of $6,388. The 12GB + 512GB specifications are available in pink guava, orange soda, coconut green white, and mulberry black colors, with a suggested retail price of $6,988.
When you purchase the brand new HUAWEI Pura 90s Pro from designated retailers and operators, you will get a free HUAWEI FreeBuds Pro 5 (recommended retail price: HK1,488), as well as an upgraded exclusive maintenance service worth HK999^. The maintenance service includes HUAWEI Care+ (one-year term), including 1 accidental damage protection in the first year and battery renewal, and battery renewal in the first 2 years4 Free screen film, and joint warranty in China (including Hong Kong and Macao), Asia Pacific, Middle East and Africa.
