The best-selling iPhone champion in Taiwan is iPhone 17 256GB. (Photo/Reuters)
Which iPhone do Taiwanese people like to buy the most? Based on market research data, chain Jiesheng Communications announced the list of “Taiwan’s Top 10 Best-Selling iPhones”, counting the cumulative sales performance of various iPhone models from September 2025 to May 2026, and revealing the models that Taiwanese Apple fans love to buy.
Champion Standard Edition beats Pro
The list shows that iPhone 17 256GB takes the top sales spot in Taiwan, followed by iPhone 17 Pro 256GB, iPhone 17 Pro Max 256GB, iPhone 17 Pro Max 512GB, and iPhone 17 Pro 512GB.
The iPhone 17 256GB ranks first. The key is that Apple has completed many long-awaited specifications for consumers, such as adding a 120Hz screen, which greatly narrows the experience gap between the entry version and the Pro series. In addition, the price is relatively affordable, making the overall CP value more attractive. .
However, it can also be seen from the list that Taiwanese Apple fans still have a clear preference for high-end flagship phones. Four of the top five seats are occupied by the Pro series, which shows that as long as the budget is sufficient, many people are still willing to directly upgrade to Pro or Pro Max.
As for the 6th to 10th places, they are iPhone 17 512GB, iPhone 17e 256GB, iPhone 16 128GB, iPhone Air 256GB, and iPhone 17 Pro Max 1TB.
Channel News said that the price reduction has driven up the purchase of iPhone Air. (Photo/Reuters)
Surprised to see iPhone Air on the list
What attracted attention was the iPhone Air 256GB appearing on the list. Jiesheng pointed out that although the iPhone Air was not very popular in the initial stage of its launch, as channel prices have gradually been revised downwards, especially in recent months, the decline has become more obvious, driving the purchase sentiment to pick up, and it has also successfully entered the top ten best-sellers.
On the other hand, although the iPhone 16 128GB is also visible in the rankings, the promotional stock of the communication stores is almost sold out. If you want to buy it, you can only go to Apple’s official website to buy it at the original price.
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