Apple’s annual major event that the outside world is paying attention to is about to debut. According to the latest news from overseas supply chains, Apple is currently closely preparing for this year’s autumn new product launch. Some online and offline retail store employees who have been arranged in advance to assist with the launch have reportedly received internal notifications that this annual event will be held in early September.
According to Apple’s practice over the past many years, most fall iPhone product launches are scheduled on the second Tuesday or Wednesday of September. Since September 7 this year falls on the Labor Day public holiday in the United States, the industry generally speculates that Apple will postpone the conference to Wednesday, September 9. This kind of time arrangement can leave sufficient off-peak travel time for staff participating in the event and the global media, and avoid the return peak after the holidays. It is worth noting that this is also the first time Apple’s new CEO John Ternus has personally hosted a full series of new product launch conferences since he officially took office. The product arrangement and overall style trend of the entire event have attracted much attention.
In terms of new product lineup, in addition to the regularly updated iPhone 18 Pro series, the iPhone Ultra, the first foldable screen phone that has been brewing for many years, is also expected to be officially unveiled at this conference. In addition, Apple Watch Series 12, Apple Watch Ultra 4, new HomePod mini, and an exclusive new device positioned as a smart home hub are also expected to be simultaneously announced at the event.
However, due to the production challenges of the new process, the initial production capacity of the first batch of iPhone Ultra may be quite limited, and it is not even ruled out that the official public sale will be delayed until the fourth quarter of this year. The initial spot supply is expected to be very tight. In terms of selling price, supply chain sources indicate that the top-end version of the iPhone Ultra may be priced as high as US$2,499, while the standard version of the iPhone 18 Pro may also start at US$1,399. Based on the pricing rules of Hong Kong banks and various regions in previous years, consumers may need to prepare sufficient budget to cope with the new round of price increases if they plan to purchase top-tier models as soon as possible.
