Bloomberg reporter Mark Gurman believes that Apple’s price increase may come faster than market expectations. (Photo/Reuters)
Apple CEO Cook confirmed that due to the continued rise in the cost of components such as memory, price increases for Apple products are inevitable. It is generally believed that new models such as the iPhone 18 Pro series, which will be launched in September, will bear the brunt. Market estimates suggest that the iPhone 18 Pro series may start at US$1,299 (approximately NT$41,000) or US$1,399 (approximately NT$44,000).
Bloomberg reporter: Apple may soon raise prices
However, Bloomberg reporter Mark Gurman believes that Apple’s price increase may come faster than market expectations, and it may not necessarily wait until the autumn new product launch event to officially start.
Mark Gurman posted on X (formerly Twitter) that since Apple has released a price adjustment signal in advance, it means that it is urgent, otherwise there is no need to specifically mention the issue of cost pressure at this time. In other words, product price adjustments may occur in the near future, rather than waiting until the fall. In addition, Apple’s annual back-to-school sales are about to begin, and we do not rule out using promotional offers to reduce the market rebound caused by price increases.
According to further market interpretation, if Mark Gurman’s speculation is followed, this also means that Apple will not necessarily only increase the prices of new products. There is also the possibility of price increases for existing products, including the iPhone 17 series, which are not excluded from being affected.
Channel: iPhone 17 is already at a sweet price
In this regard, Taiwan’s chain channel Jiesheng Communications also suggested that consumers who are not particularly pursuing the new iPhone in September do not need to continue to wait and see. Judging from the current market situation, the average cumulative price drop of the iPhone 17 series since its launch is about 3,000 to 3,500 yuan, and the price is close to a relatively low point. As the autumn new product launch event enters the countdown to three months, Apple has also begun to strictly control the supply of the iPhone 17 series, and there is limited room for subsequent significant price cuts.
Mac price increases may have the biggest impact
On the other hand, compared to the iPhone and iPad, some experts believe that the Mac series is actually the product with the highest risk of price increases in this wave of price increases, and the product that needs to be “first and decisive to purchase” the most. Since the memory capacity of computers is much higher than that of mobile phones and tablets, the impact of rising memory prices on the overall cost is more obvious.
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