Bloomberg pointed out that iOS 27 is expected to support Google Cast, but it is not yet certain that it will be exclusive to the European market, or there may be opportunities to expand globally. (Picture/official website)
Driven by the EU’s “Digital Market Act” (DMA), Apple has been forced to gradually loosen its closed ecosystem in recent years, even though most of the changes are still limited to the EU region. However, from opening the third-party App Store, allowing emulators to be put on the App Store, to relaxing restrictions on developers, Apple has made many adjustments. The next major change may be to allow the iPhone to support third-party audio and video delivery protocols, paving the way for Google Cast to be launched on the iPhone.
According to foreign media reports from Bloomberg, Apple is expected to enable the iPhone to support audio and video delivery technologies other than AirPlay by default in the upcoming iOS 27 update to comply with the EU DMA specifications. Sources indicate that Apple is developing support for third-party audio and video delivery protocols. In the future, users can set up services such as Google Cast as the default method for iPhone to transmit videos, photos and audio to TVs or speakers.
However, it is not yet confirmed whether this feature is limited to the EU market, or whether there is a chance to be further expanded to the world. On the other hand, if this change really takes off, it will have a considerable impact on the smart TV and streaming device markets. First of all, TV brands may no longer need to pay Apple AirPlay licensing fees in the future, nor do they need to meet Apple’s strict hardware requirements to continue serving iPhone users.
In addition, it will also be a big plus for many affordable streaming devices that feature Google Cast. In the future, iPhone users can directly cast content to devices that support Google Cast and are no longer restricted by the AirPlay ecosystem, which means that the compatibility between Android TV devices and iPhone will be further improved.
As for open standards such as Miracast, the Bloomberg report did not mention that Apple may first open only specific third-party protocols such as Google Cast this time, and may not necessarily fully support all audio and video delivery standards.
It is worth noting that if the iPhone supports both AirPlay and Google Cast in the future, it may give the iPhone an advantage over many Android phones in terms of cross-platform audio and video streaming experience. After all, most current Android phones support Google Cast or Miracast, but it is almost impossible to get official AirPlay support from Apple.
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