After OPPO’s latest flagship mobile phone OPPO Find X9 Ultra was officially launched in Hong Kong, the market response has been enthusiastic. Recently, major retail channels have become hard to find one. Since the current generation model meets the needs of high-end users in terms of shooting performance and overall hardware configuration, it attracted a large number of local consumers to place orders during the pre-sale period, resulting in the first batch of Hong Kong version supplies being sold out quickly. The market is currently facing an obvious shortage of supply.


In the market environment of spot shortage, an alternative resale phenomenon has recently emerged. According to market news, some consumers have successfully purchased the OPPO Find X9 Ultra at a relatively low discount through local telecom operators’ contract plans or exclusive upgrade offers. However, given that it is hard to find one in the market, these new phones purchased at a discounted price are immediately sold on the second-hand market or online trading platforms at a market price that is close to or even equal to the official recommended retail price to earn the difference. This behavior of taking advantage of telecom operators’ discounts to cash out has, to a certain extent, aggravated the tightness of spot circulation in the market, making it difficult for consumers who really want to buy for their own use to buy what they want immediately in the store.

In response to the current shortage of goods in the Hong Kong market and the changing of hands, local agents have made the latest response. The agent pointed out that both the manufacturer and the agent understand the strong demand for OPPO Find X9 Ultra from local consumers and are currently actively coordinating logistics and production lines to speed up the supply of supplies to the Hong Kong market. Agents predict that the current shortage of products will be significantly improved by early June, when the inventories of major retailers and telecom operators will return to normal.

For buyers interested in purchasing this new flagship phone, the best thing to do at this stage is to remain patient. Consumers are advised to wait for the next batch of goods to arrive in Hong Kong in June and purchase at normal prices through officially recognized distribution channels or telecommunications providers. This will not only avoid unnecessary premium risks in the resale market, but also ensure that the mobile phones enjoy complete original factory after-sales maintenance services.